What We Do For Our Clients
““People don’t only buy goods and services. They buy relationships, connection, stories, and a little bit of magic.””
1. deep dive
A 2-4 hour session that will define and sharpen the client’s unique mission as well as the strategic content (especially video) that will support that mission. Our Deep Dive includes a well thought out mission statement, ways to broaden reach, what type of content, catchy lines and phrases, efficiency measures so it is not a burden on the client, and harnessing of the big vision to practical steps. We create a strategy and a timeline. A blueprint for talent or product.
We also come up with a social media campaign including You Tube, video, and print subjects for posts, and other strategies that will help you get noticed amidst the clutter. We create all venues including webinars and podcasts. We re-design websites and create content that reflects our determined messaging.
2. social media awareness
We will maximize your online exposure and strategize how you can be perceived on the Internet through well thought-out social media campaigns, including content for daily postings, and optimizing traction for talent and/or your product. We work with you to create the best posts, podcasts, webisodes, IGTV, Tik Tok and provide the best content and image presentation.
3. podcast development and production
We can develop the creative concept of your podcast and bring it to life as a full-blown professional production. For example, we have recently developed and currently co-produce In My Heart, a podcast hosted by Heather Thomson (from Bravo’s Real Housewives of New York) that features inspirational conversations with celebrities and thought leaders. Sirenia is also working on the Podcast Modern Intimacy with sex and relationship therapist, Dr. Kate Balestrieri. Sirenia also produces High Vibration Living w Chef Whitney Aronoff. And a crime podcast with forensic psychologists. We are developing a few more right now.
Plus we have been instrumental in bringing podcasts under a bigger umbrella, such as I Heart Radio, so that our clients receive the benefits of robust ad sales. We have placed podcasts that we produce and can be hired also to find a “home” for podcasts we are not directly producing.
4. tv show development and content strategy
We help you take your idea and turn it into a reality! Working side by side to develop your idea and create a pitch and sizzle reel to make your vision into a reality, talk, variety show, streaming or doc series. Then we will work with our contacts within the industry to get your show idea in front of the right people in television, digital and streaming.
5. IMAGE & PRODUCT DEVELOPMENT
Development of person and/or product with an emphasis on cohesive messaging, understanding audience, breaking through the clutter, awareness in targeted markets, use of television and digital outlets, website with a strong and clear vision, branding slogans, clever titles, potentially increasing sales and revenue.
6. personal branding
You are an Expert and want to reach the widest audience: We have worked with therapists, stylists, designers, make-up artists, intuitive /spiritual, etc. on defining their expertise, creating content for social media and website. In addition, create video content and webinars, speaking engagements and coaching. We also work with you for digital shows, creating sizzle reels, pitching and whatever it takes to support you getting to the public.
7. MARKETING & PUBLICITY
Align your product or personality with the right messaging, image and audience. Utilizing the right target magazines, digital platforms, websites and celebrity and social media community to create the broadest audience and following possible.
8. WEBSITE DEVELOPMENT
Assistance in creating and tweaking your website, image and branding processes to cultivate your business and reach the target audience. We decide together on messaging, slogans, and clear content and images for the website. Our talented team of web developers concentrate on the best web optimization and presentation of you and your product.
9. coaching talent
We will teach you all the skills you need to know in order to be on camera and speak in public, such as: intonation, voice projection, connecting with your audience, body language, etc.
10. strategy & planning for your entertainment career
Want to switch industries? Want to try something new? Whatever your career goals are, we can help you define and sharpen your vision and craft a strategic plan to take you there.
11. short-term programs
Short-Term Programs start with a specific, targeted end goal and work agenda starting from one day to eight weeks of contracted work.
12. long-term programs
Long-Term Programs start at three months and range up to 12 months.
13. 1-2 DAY SEMINARS (LOS ANGELES & NEW YORK CITY)
NAVIGATING THE BUSINESS OF HOLLYWOOD
CAREER STRATEGY AND PERSONAL BRANDING FOR HOSTS & EXPERTS